Count characters for your Pin titles and descriptions above — Pinterest truncates far earlier than its limits suggest.
Pinterest Character Limits in 2026
| Field | Limit |
|---|---|
| Pin title | 100 characters |
| Pin title shown in feed | ~40 characters |
| Pin description | 500 characters |
| Description shown in most views | ~50–60 characters |
| Board name | 50 characters |
| Board description | 500 characters |
Limits verified as of July 2026. Platforms change limits occasionally — if you spot one that moved, let us know.
Pinterest Is a Search Engine
Pins surface through search for months or years, so titles and descriptions work like SEO copy. The feed shows only the first ~40 characters of a title, but Pinterest's algorithm reads all 100 — put the search phrase first for people, and use the rest for related keywords the algorithm can match.
Keyword Tips for Pins
- Titles: lead with the exact phrase people search — “Small Bedroom Storage Ideas” beats “You Need These Ideas!”.
- Descriptions: write 2–3 natural sentences that weave in related terms; keyword lists get ignored.
- Boards are searchable too — a board named “Vegan Dinner Recipes” ranks; “Yum 😋” does not.
- Don't waste characters on hashtags — Pinterest has deprioritized them; plain keywords do the work.
Why does my Pin description not show up?
Most feed views show little or none of the description — it mainly feeds search ranking. Write it for the algorithm, but keep it human-readable for the views where it does appear.
Should I use hashtags in Pin descriptions?
Pinterest has moved away from hashtags — its search reads natural language. A description written as a helpful sentence, with your key terms in the first 50–60 characters, outperforms a block of tags.