Crafting high-converting Google Ads requires staying strictly within Google's character limitations. Even one character over the limit will prevent your ad from being approved.
Google Search Ads Character Limits
- Headlines (up to 15): Maximum 30 characters each.
- Descriptions (up to 4): Maximum 90 characters each.
- Display Paths: Maximum 15 characters each.
Why Use a Dedicated Counter?
Our tool counts spaces and punctuation exactly as Google does. Draft your ad copy here to guarantee it fits perfectly before you upload it to your Google Ads campaign manager.
Private & Secure: All text processing is done client-side. We do not store or track your inputs.