Optimizing your Amazon product listings is crucial for ranking high in search results and increasing sales. Amazon has strict character limits for titles, bullet points, and descriptions that sellers must adhere to.
Amazon Character Limits (2025 Guidelines)
- Title: Maximum 200 characters (some categories limit to 80-150 characters for mobile optimization).
- Bullet Points (Key Features): 500 characters per bullet (max 5 bullets for most sellers).
- Product Description: Up to 2,000 characters.
- Backend Search Terms: Usually limited to 250 bytes (not just characters).
Why Use This Amazon Word Counter?
If your product title is too long, Amazon may suppress your listing from search results. Our free, instant character counter ensures every part of your listing is compliance-ready before you hit publish. No sign-up required, and all tracking happens securely in your browser.
Private & Secure: All text processing is done client-side. We do not store or track your inputs.