Shopify store owners need to balance descriptive product copy with strict SEO guidelines to rank on Google. Knowing your limits helps increase organic traffic to your eCommerce store.
Shopify SEO Best Practices
- SEO Title Limit: Keep it under 60 characters to prevent truncation in search results.
- Meta Description: Keep it between 120 and 155 characters.
- Product Descriptions: Aim for at least 300 words for primary products so search engines have enough text to contextually index your page.
Draft your product listings in our secure counter to measure their exact length before updating your Shopify catalog.
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