Journalists are busy and rarely read more than the first few paragraphs. While you need to be thorough, an excessively long press release shows a lack of focus.
Standard Press Release Lengths
- Ideal Word Count: Typically between 300 to 450 words. Avoid going over 500.
- Headline: Maximize impact in 100 characters or less.
- Dateline & Intro: The first paragraph should hit the 5 Ws: Who, what, when, where, why.
Make every sentence count. Draft your PR using our live word counter tool built for public relations professionals.
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